The skilled nursing sector is in the midst of upheaval, and providers must create and execute on strategies that involve difficult choices and significant financial investments if they hope to thrive in the future.
“We are in a period of disruption,” Dana Wollschlager, partner and industry practice leader of senior living development and advisory services for Plante Moran Living Forward, said Tuesday at the LeadingAge Illinois conference near Chicago. “There has been the largest growth and expansion of senior housing … that we’ve seen in the last 15 years. And we’ve seen the greatest reduction of long-term care beds.”
The good news is that providers such as Lutheran Life Communities are taking action, pursuing innovation and — if not yet armed with all answers — asking themselves difficult questions and committing to doing what it takes to evolve.